Privacy Policy

Last updated: May 2026

Blura (“we”, “our”, or “us”) provides endurance coaching intelligence for athletes. This policy describes how we handle personal and training-related information when you use Blura during our private beta and beyond.

Information we collect

Blura collects athlete profile data and activity or training data only when you connect an integrated data provider or upload data files to the service. We do not collect this information without your explicit action to connect or upload.

Depending on your connections and uploads, data may include:

• Activity summaries and workout metadata
• Heart rate, power, cadence, speed, distance, and elevation
• Derived or modelled metrics such as fatigue, readiness, durability, or similar coaching indicators
• Coaching notes or briefings you or your coach add in the product

How we use data

We use your information solely to operate Blura and deliver the service. This includes activity analysis, coaching insights, Engine Performance Score, fatigue, readiness, and durability metrics, and training recommendations tailored to you.

We do not sell personal data

Blura does not sell your personal data. We do not use your data for third-party advertising or data brokerages.

Connections and your controls

You can revoke access to connected training data providers through your account or your provider’s security settings, in line with how that provider supports disconnecting third-party applications.

Deletion

You may request deletion of your Blura account and associated data by contacting us at the email below. We will process verifiable requests in accordance with applicable law and our technical capabilities.

Contact

Questions about this policy or your data: aiden.nelson85@gmail.com